So you’ve encouraged your clients – whether they be a CEO, comms chief, entrepreneur or celebrity – to embrace the social media revolution and participate in the Twitter phenomenon, then they go tweet something that they really should not. Or accidentally reveal some FULL STORY »

As blogging comes of age, and now that there are an albeit small group of bloggers who have turned their online ramblings into a proper job or commercial enterprise, giving those new to prolific blog writing something to aspire to, the issue of sponsored blog posts and links is becoming more hotly debated. FULL STORY »

As print circulations continue to decline, and with publishers desperately trying to work out how to make their online operations generate decent revenues, an ever increasing number of newspaper people seem to now be considering something many previously didn’t dare think FULL STORY »

Ah, QR codes, or ‘quick response’ codes if you like, they’re interesting aren’t they? The blocky bar codes have become rather fashionable in the last couple of years as every smart-phone owner finds that they have a bar code reader in their pocket. FULL STORY »

Whatever you think about the big banks, I think most PR people will have felt a little sympathy for the comms team at Goldman Sachs this week, when one of the finance firm’s executive directors decided to announce his resignation from the company via an op-ed piece in the New York Times FULL STORY »

Ah Pinterest, that’s suddenly become buzzy hasn’t it? The image-based curate-rather-than-create social media platform has become increasingly popular in recent months, and last week people were asking whether the service wasn’t enabling mass copyright infringement, FULL STORY »

So, you’ve been landed with your company’s blog to manage? Or perhaps you’ve just been asked to provide one post? Or perhaps you’ve been told that doing some quality blogging is a great way to prove your writing skills and passion for your sector to future employers? FULL STORY »

Any company which has decided to use social media as a routine customer communication platform is having to work out what constraints should be put on those in charge of the tweets – after all, most messages will be in the public domain even if they are directed at one specific customer.

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Wondering why a journalist hasn’t returned your call about that fantastic story you fed him or her last week? Well, it’s probably worth checking this quick checklist written by American PR and former reporter Gil Rudawsky. There’s no shocks in his list of the five biggest mistakes made when FULL STORY »

Ah, infographics, they’ve become fashionable haven’t they, ever since we stopped calling them diagrams. But how about incorporating the new fad for visually pleasing diagrams and illustrated facts n stats into press releases? Well, personally I always prefer words in my press releases, FULL STORY »

A wise man once told me that the first question you should always asked yourself if charged with the task of creating a smart phone app for a client is “why?” Are you sure the client isn’t just jumping on a bandwagon. Apps can be good marketing channels, but unless you’ve got FULL STORY »

The Daily Mirror relaunched its website this morning. Then it crashed, and they quickly put the old site back up. Which isn’t a great start, though the Guardian’s media man Roy Greenslade got a little look before the crash and was generally positive about the changes, which he calls “a vast improvement”. FULL STORY »

Everyone likes an infographic (or good old fashioned diagram, if you prefer), right? Well, this one contains a few interesting stats about social media usage that will be of interest to any of you working in the digital comms domain. Technically Econsultancy’s chart is aimed at those FULL STORY »

What do Red Bull, Coke, Oreo and Victoria’s Secret have in common? Flippin loads of Facebook fans, that’s what. Coke lead with 38.3 million signed up Facebook followers, but those other brands are now also talking to millions of consumers via their pages on the world leading social network. FULL STORY »

Press ethics have been in the spotlight like never before following last year’s phone-hacking scandal, centring in the main on Lord Leveson’s Inquiry (which is still only in module 1 of 4, despite the Inquiry kicking off in November after two months of pre-Inquiry hearings), but also spilling over FULL STORY »

Are PR people finally working out how to engage bloggers? Well, writing on his US-based Online Marketing Blog, Lee Odden reckons a lot of blog-targeting PRs still have some way to go before fully understanding how the blogger’s mind works, and therefore how best to approach them. FULL STORY »

So, it seems no questions were off limits at the most recent of several Muppet press calls to promote Kermit et al’s new movie, and Miss Piggy had no problem addressing criticisms of said film made by Fox Business presenter Eric Bolling in the US recently. Speaking on his ‘Follow The Money’ FULL STORY »

And now a warning to communicators everywhere of how bad customer service can cause a real PR headache, especially in the Twitter age. Gyms firm LA Fitness found themselves at the receiving end of some very bad press this week after refusing to let a long standing customer out of a two year FULL STORY »

American business mogul and reality TV star Mark Cuban caused a stir in PR circles recently when, in a tips piece for start-ups, he noted “never hire a PR firm”. Cuban reckons journalists and bloggers respond better when contacted directly by new company founders rather than by a hired PR, FULL STORY »

So this is fun – want to read “the worst cover letter of all time”? Well, that’s how Gawker has described this real covering note sent by a potential employee to an American marketing agency which has been doing rounds on the web in recent days. Employing several four letter words, FULL STORY »

“Social media has overtaken porn as the number one activity on the web”. Well, there’s a statement to get your attention. We all love some stats to play with now and again don’t we? And look, PR Daily has pulled 29 social media facts out of the latest ‘Social Media Revolution’ video FULL STORY »

Do PR people sometimes spend far too long crafting one big press release around a specific announcement their client wants to make, even if they know the story isn’t likely to excite many journalists, even on a quiet news day? Some very possibly do. PR people should be more honest with their clients, FULL STORY »

If James A Martin’s five tips posted last month for organising your social media life weren’t enough, Social Media Today has published another useful post on how to organise your personal and professional social media activity. Brad Friedman also urges everyone to consider just why they are using FULL STORY »

News media owners in the UK – from the newspapers to the news channels to the radio station owners – have this week been making submissions to a consultation by their regulator OfCom on media plurality, just how much of the news market any one publisher and/or broadcaster FULL STORY »

Still in the mood for some 2012 predictions? Well, this will be the year that corporate social responsibility not only becomes central to every company’s communications strategy, but every company’s every strategy. Or something like that. And if you want some evidence to back up FULL STORY »