Friday February 10th, 2012 13:00

News-Bite: Gorillaz partner with Converse and Absolut

Gorillaz

Damon Albarn’s animated musical mates Gorillaz will release a new collaboration with Andre 3000 and LCD Soundsystem’s James Murphy entitled ‘DoYaThing’ later this month as part of their tie up with sneaker people Converse. The new track is part of the brand’s ‘Three Artists, One Song’marketing campaign.

The track will be released via Converse’s website on 23 Feb, with the Gorillaz’s audiovisual Sound System also playing a show at the Converse-supported 100 Club venue in London next Wednesday. Gorillaz themed Converse shoes are also available. More at www.converse.com.

Meanwhile, Gorillaz illustrator Jamie Hewlett has another brand partnership going on, this time with vodka company Absolut. The artist has designed a special London-themed bottle of the drink which will be sold at Selfridges and Harvey Nichols from next month, while a limited edition special gift pack version will be made available to fans via the Absolut Facebook page.

Says Hewlett: ”London has such a fascinating and rich history which has inspired me over the years. For Absolut London I chose to re-create seven iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London’s culture at the time”.

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