If your partner’s an unrepentant Marmite fan, expect to be receiving messages of love via the yeasty product’s Facebook page next Tuesday, because the food spread brand is making three Valentines e-cards available via the social network  this weekend, so that its fans can plug the product while spreading the love.

The ‘love it or hate it’ spread has over 770,000 fans on Facebook, who get access to recipes, can share Marmite stories, and bid to be Marmite fan of the month, which is surely what the internet was principally invented for. The Valentine e-cards have been designed for Marmite and their PR agency Splendid by Welsh artist Pete Fowler, probably best known for his Super Furry Animals artwork and Monsterism project.

Commenting on the Valentines promotion, Nicky Waymark, Marketing Manger for Marmite makers Unilever, told Marketing Magazine: “Our fans are crazy about Marmite so we are always looking for new ways to engage them. Hopefully everyone will join in spreading the love and share the cards with their family and friends”.

Tags: Facebook, Marmite, Pete Fowler, Spendid Communications

Sections: Digital - PR & Corporate Comms - Social Media | No Comments