Ah, infographics, they’ve become fashionable haven’t they, ever since we stopped calling them diagrams. But how about incorporating the new fad for visually pleasing diagrams and illustrated facts n stats into press releases? Well, personally I always prefer words in my press releases, but I can see that if you have a complicated story to tell or lots of figures to share that even journalists might respond better to a good infographic.

And that’s what Meryl Serouya of PR Newswire is finding. In a blog post for Ragan’s PR Daily she writes: “According to a recent analysis of press releases by PR Newswire, the inclusion of multimedia assets significantly improves the number of views a message generates. In the age of social media, any advantage in grabbing a slice of your audience’s attention is worth seizing upon”.

Read more of Meryl’s thoughts on the issue, and check out three infographics she particularly rates, in her blog here.

Tags: Infographics, Meryl Serouya, PR Daily, PR Newswire

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