Wondering why a journalist hasn’t returned your call about that fantastic story you fed him or her last week? Well, it’s probably worth checking this quick checklist written by American PR and former reporter Gil Rudawsky. There’s no shocks in his list of the five biggest mistakes made when pitching stories, though you’d be surprised how often PR people do commit some of these errors when sending story ideas to me. Read Rudawsky’s short blog on PR Daily here.

Tags: Gil Rudawsky, PR Daily

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