Friday March 16th, 2012 15:04

Crisis tip

Goldman Sachs

RECOMMENDED LINK | PR | Crisis Comms: Whatever you think about the big banks, I think most PR people will have felt a little sympathy for the comms team at Goldman Sachs this week, when one of the finance firm’s executive directors decided to announce his resignation from the company via an op-ed piece in the New York Times in which he blasted his now ex employer’s management approach and corporate culture, reaffirming most of what the banking sector’s critics have been saying in recent years. Presumably the phones were ringing off the hook in the Goldman Sachs press office.

I dont know whether they checked out PR Daily, which used the incident as an excuse for a quick refresher on the very basics of good crisis comms. Just in case you ever find one of your employees writing an angry resignation letter in a national newspaper, perhaps you should give these the once over!


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