Thursday June 7th, 2012 14:07

Link Of The Week: What would you with Dull and Boring?

Question: if a town has a funny, rude or glum sounding name, should it embrace it and turn it into a PR tool, or employ a bit of rebranding? Noting Staines’ recent rebirth as Staines-On-Thames, and the decision of the Scottish village of Dull to twin with the American town of Boring, this BBC feature discusses the pros and cons of an unfortunate place name. What advice would you give Hell in Michigan or Thong in Kent?


Sections: PR & Corporate Comms - Recommended Link | No Comments