Monday February 25th, 2013 09:00

Tumblr steps up its music activity


Tumblr, one of the social media platforms that has seen considerable growth in the last eighteen months, especially amongst younger social networkers, is stepping up its music activity.

According to a blog post last week, it will launch a new #music tag page for users to follow which will highlight music-related content, including tracks, videos, artwork and photos, being prolifically shared by Tumblr users, with a team of about twenty editors filtering what should be highlighted, so that it has a discovery element rather than just being a ‘most shared’ chart.

For music PRs with a social media remit Tumblr has become an increasingly important part of the mix, especially in the urban and pop genres, with both artists and fans liking the flexibility it offers in terms of look and feel, and the way it combines elements of blogging and sharing platforms.

Tumblr has also launched a new music-specific blog of its own (on which the aforementioned post appeared) that will report on “everything that is going on with music” on the platform, including “product announcements, new bands and blogs to follow, tips for artists and music bloggers, and shout outs to unique posts we find on Tumblr”.


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Tuesday November 27th, 2012 14:42

Tumblr now in top ten sites in US


NEWS-BITE | Digital | Social Media: The company behind social-network-come-blogging-platform Tumblr announced yesterday that its website was now one of the ten biggest in the US according to Quantcast, and that it has a worldwide audience of 170 million people.

Tumblr has been around for a few years now, but has seen its most rapid growth in the last eighteen months, with an increasing number of brands and celebrities also embracing the platform, especially those targeting young consumers.

Although users can ‘create’ on Tumblr, it’s particular good for people wanting to ‘curate’ (“look at this video, this photo’s good, oh LOL at that quote”), and it’s transpiring, perhaps unsurprisingly, that curation-based social networking tools are becoming the most popular, it being much easier to curate than create. If that makes sense.

Tumblr is also very good for visuals, which increasingly dominate in the shared content domain; though on the sharing photos front Tumblr faces competition for up-start Pinterest and increasingly, if slightly differently, Instagram.


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Wednesday November 9th, 2011 13:57

Recommended Link: Why turn to Tumblr?


With Facebook and Twitter so apt to dominate the social media headlines, it’s often easy to forget alternative social-blogging platforms. Take Tumblr, for example, which transforms blog-administrators into curators by collating a constant stream of content based on particular topics or ‘tags’. Read the rest of this entry »

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Sections: Digital - Recommended Link - Social Media | No Comments