NEWS-BITE | Digital | Social Media: The company behind social-network-come-blogging-platform Tumblr announced yesterday that its website was now one of the ten biggest in the US according to Quantcast, and that it has a worldwide audience of 170 million people.
Tumblr has been around for a few years now, but has seen its most rapid growth in the last eighteen months, with an increasing number of brands and celebrities also embracing the platform, especially those targeting young consumers.
Although users can ‘create’ on Tumblr, it’s particular good for people wanting to ‘curate’ (“look at this video, this photo’s good, oh LOL at that quote”), and it’s transpiring, perhaps unsurprisingly, that curation-based social networking tools are becoming the most popular, it being much easier to curate than create. If that makes sense.
Tumblr is also very good for visuals, which increasingly dominate in the shared content domain; though on the sharing photos front Tumblr faces competition for up-start Pinterest and increasingly, if slightly differently, Instagram.