Twitter adds video-tweets with Vine

First published in January 2013

Vine

NEWS-BITE | Digital | Social: Twitter has added video functionality for users accessing the micro-blogging platform via an iPhone in the form of Vine, a new app that has been developed by Vine Labs, a New York-based start-up acquired by the social networking firm last October.

Vine, initially only available to users of the Apple smartphone, enables Tweeters to embed a video message into their tweets. Though, sticking to the demand Twitter makes for conciseness, videos can only be six seconds long, and they loop akin to an animated gif.

Launching the new service yesterday, Twitter’s VP of Product Michael Sippey noted of the six-second limit “like Tweets, the brevity of videos on Vine inspires creativity”.

iPhone-connected users personal, celebrity and corporate will be trying to figure out how they can capitalise on the new function within the Twitter platform. It remains to be seen if Vine – which will presumably expand to other devices in due course – can move beyond short-lived gimmick value.

With photos – both curated and self-produced – becoming key to online sharing in 2012, some reckon mini-video messages could be the next big thing.