Keep up to date on key trends and developments in the digital domain of relevance to professional communicators - including online and social media, blogging, online advertising, apps and analytics – with updates and recommended links from the esPResso team.
 
Link Of The Week: Media law for tweeters

Link Of The Week: Media law for tweeters

28 February 2013

As social networks make publishers of us all, the world at large is discovering that – as unruly and unregulated as the mainstream m...

Tumblr steps up its music activity

Tumblr steps up its music activity

25 February 2013

Tumblr, one of the social media platforms that has seen considerable growth in the last eighteen months, especially amongst younger social networkers, is...

Twitter adds video-tweets with Vine

Twitter adds video-tweets with Vine

25 January 2013

NEWS-BITE | Digital | Social: Twitter has added video functionality for users accessing the micro-blogging platform via an iPhone in the form of Vine, ...

Forum involved in Beard-abuse shuts

Forum involved in Beard-abuse shuts

24 January 2013

NEWS-BITE | Media | Forums: Don't Start Me Off, a website set up so members of the public could vent anonymously against public figures ...

Volvic recruits aspiring snappers with social campaign

Volvic recruits aspiring snappers with social campaign

23 January 2013

NEWS-BITE | Marketing Comms | Social Campaigns: Water brand Volvic has launched a new social media campaign in the UK that capitalises on the ...

Link Of The Week: Brighton Christmas lights

Link Of The Week: Brighton Christmas lights

13 December 2012

RECOMMENDED LINK | Digital | Viral Videos: Yes, this is a hoax, but pretend you don't know that and enjoy the idea that the ...

Thinking social with crisis planning

Thinking social with crisis planning

7 December 2012

RECOMMENDED LINK | PR | Crisis: In a year when public outrage on the social networks - usually picked up on by conventional media ...

Microsoft opens up picture networking site

Microsoft opens up picture networking site

6 December 2012

NEWS-BITE | Digital | Social Media: Microsoft has stepped up its efforts in the social networking space by moving its Socl service into...

Tumblr now in top ten sites in US

Tumblr now in top ten sites in US

27 November 2012

NEWS-BITE | Digital | Social Media: The company behind social-network-come-blogging-platform Tumblr announced yesterday that its website was now one of the ten biggest in ...

Storify revamps site

Storify revamps site

20 November 2012

NEWS-BITE | Digital | Social Media: Storify, the digital platform that enables users to collate bits of media, content and Tweets on related topics ...

Tesco revamps YouTube channels

Tesco revamps YouTube channels

2 November 2012

NEWS-BITE | Digital | Social Media: Tesco has relaunched its YouTube channels in a bid to simplify and provide more consistency across its social ...

Myspace previews new look social network

Myspace previews new look social network

26 September 2012

NEWS-BITE | Digital | Social Media: Ah Myspace, remember that? Well, the one time king of social networking has been a topic of...

Link Of The Week: Clegg reworked

Link Of The Week: Clegg reworked

20 September 2012

RECOMMENDED LINK | PR | Political Comms: Opinion seems divided on how effective Lib Dem leader Nick Clegg's YouTube address, in which he...

Tesco hopes to build trust with new blog

Tesco hopes to build trust with new blog

19 September 2012

NEWS-BITE | PR | Blogging: Tesco has launched a new company blog, called Talking Shop, which execs at the supermarket giant will contribute to ...

Tech types lead in Guardian’s Media 100

Tech types lead in Guardian's Media 100

17 September 2012

NEWS-BITE | Media | Media 100: The Guardian has published it's annual list of the 100 most important and influential people in the British ...

Link Of The Week: Celebrating thirty years of :-)

Link Of The Week: Celebrating thirty years of :-)

12 September 2012

RECOMMENDED LINK | Digital | Email: Would you believe that the simple emoticon is thirty years old? Yes, legend has it that Professor Scott...

Is social media ruining marketing?

Is social media ruining marketing?

7 September 2012

RECOMMENDED LINK | Marketing Comms | Social: Social media is changing the way companies relate and communicate with the world around them, of...

LinkedIn redesign company pages

LinkedIn redesign company pages

6 September 2012

NEWS-BITE | Digital | Social Media: LinkedIn is redesigning its company pages, where companies and brands can control their presence on the business-focused...

Facebook to tackle fake Likes

Facebook to tackle fake Likes

4 September 2012

NEWS-BITE | Digital | Social Media: While it's still not entirely clear what the tangible benefit of having thousands (or tens of thousands) of ...

Twitter to allow more targeted advertising

Twitter to allow more targeted advertising

30 August 2012

NEWS-BITE | Marketing Comms | Advertising: Twitter is going to start profiling its users akin to Facebook and Google to improve its advertising offer ...

Less is more for effective subject lines

Less is more for effective subject lines

27 August 2012

RECOMMENDED LINK | Digital | Stats: Given that we routinely open less than 10% of the press releases we receive by email, we often ...

When should bloggers declare their commercial interests?

When should bloggers declare their commercial interests?

21 August 2012

RECOMMENDED LINK | Digital | Blogging: The debate over the duty, or not, of bloggers to declare any vested interests when writing about or ...

40% of top brands now use Instagram

40% of top brands now use Instagram

8 August 2012

NEWS-BITE | Digital | Social Media: 40% of the companies on Interbrand's Top 100 Global Brands list are now using Instagram, according to a ...

Would FT ever go online-only?

Would FT ever go online-only?

6 August 2012

RECOMMENDED LINK | Media | Newspapers: We've pondered before as to if and when one of the big newspapers might turn off the printing ...

Social media users and brands

Social media users and brands

27 July 2012

RECOMMENDED LINK | Digital | Social Media: So, you're investing lots into engaging consumers on Facebook, or monitoring what the Twitterati have to say ...

Link Of The Week: O2′s Twitter responses

Link Of The Week: O2's Twitter responses

19 July 2012

Those of you who use O2 might not have appreciated the technical problems that occurred on its network last week, though the phone...

Shell targeted by spoof social media campaign

Shell targeted by spoof social media campaign

19 July 2012

NEWS-BITE | Digital | Social Media: So, there's been a lot of chatter online this week about some woefully bad social media activity from ...

Facebook allow future posts

Facebook allow future posts

1 June 2012

NEWS-BITE | Digital | Social Media: More Facebook bits, and there have been some more tweaks over at the king of social networks, a ...

Inspiring Facebook campaigns

Inspiring Facebook campaigns

1 June 2012

RECOMMENDED LINK | Digital | Social Media: While Facebook’s PR team deal with all the bad press that has surrounded the company’s much hyped IPO,...

Social media and crisis comms

Social media and crisis comms

31 May 2012

RECOMMENDED LINK | PR | Crisis Comms: As we’ve almost certainly said before, social media is relevant to everyone in corporate communications, even if be...

Twitter don’ts

Twitter don'ts

24 May 2012

RECOMMENDED LINK | Digital | Social Media: So, here's one of those 'stating the obvious but still worth saying' bits of advice - if ...

Google Analytic tricks

Google Analytic tricks

22 May 2012

RECOMMENDED LINK | Digital | Analytics: Sales, advertising, marketing and PR - all the communication industries are facing the same challenge and opportunity in ...

Avoiding Twitter problems

Avoiding Twitter problems

16 March 2012

RECOMMENDED LINK | Digital | Social Media: So you've encouraged your clients - whether they be a CEO, comms chief, entrepreneur or celebrity - ...

This blog is sponsored by…

This blog is sponsored by...

16 March 2012

RECOMMENDED LINK | Digital | Blogging: As blogging comes of age, and now that there are an albeit small group of bloggers who have ...

Pinterest as a marketing tool?

Pinterest as a marketing tool?

17 February 2012

RECOMMENDED LINK | Digital | Social Media: Ah Pinterest, that's suddenly become buzzy hasn't it? The image-based curate-rather-than-create social media platform has become increasingly popular ...

How to wrap up your blog posts

How to wrap up your blog posts

16 February 2012

RECOMMENDED LINK | Digital | Blogging: So, you've been landed with your company's blog to manage? Or perhaps you've just been asked to provide ...

How chatty when you tweet?

How chatty when you tweet?

16 February 2012

RECOMMENDED LINK | Digital | Social Media: Any company which has decided to use social media as a routine customer communication platform is having ...

This Valentines, say it with Marmite

This Valentines, say it with Marmite

10 February 2012

NEWS-BITE | Marketing Comms | Social Campaigns: If your partner's an unrepentant Marmite fan, expect to be receiving messages of love via the yeasty ...

App tips for marketers

App tips for marketers

9 February 2012

RECOMMENDED LINK | Digital | Mobile: A wise man once told me that the first question you should always asked yourself if charged with ...

Twitter dilemmas for news channels

Twitter dilemmas for news channels

9 February 2012

NEWS-BITE | Media | Broadcast: To tweet or not to tweet? Tweet now or tweet later? Oh, those modern dilemmas. The Twitter policies of ...

Mirror site almost relaunches

Mirror site almost relaunches

8 February 2012

RECOMMENDED LINK | Media | Newspapers: The Daily Mirror relaunched its website this morning. Then it crashed, and they quickly put the old site ...

Infographic fun with social media stats

Infographic fun with social media stats

7 February 2012

RECOMMENDED LINK | Digital | Social Media: Everyone likes an infographic (or good old fashioned diagram, if you prefer), right? Well, this one contains ...

Facebook’s brand leaders

Facebook's brand leaders

6 February 2012

RECOMMENDED LINK | Digital | Social Media: What do Red Bull, Coke, Oreo and Victoria's Secret have in common? Flippin loads of Facebook fans, ...

Is NI’s iPad venture over?

Is NI's iPad venture over?

6 February 2012

NEWS-BITE | Digital | iMags: Project 222 is off, or at least so reports The Independent. As previously reported, Project 222 was a secret ...

Building blogger relations

Building blogger relations

2 February 2012

RECOMMENDED LINK | PR | Blogging: Are PR people finally working out how to engage bloggers? Well, writing on his US-based Online Marketing Blog, ...

Managing a Twitter crisis Watson style

Managing a Twitter crisis Watson style

27 January 2012

NEWS-BITE | Digital | Social Media: So, what do you do if you're a high profile MP and your intern sees your Twitter account ...

Daily Mail is biggest online newspaper

Daily Mail is biggest online newspaper

25 January 2012

NEWS-BITE | Media | Newspapers: It has happened. If you believe web traffic tracking service comScore, and most people do, the Daily Mail is ...

Reuters launch YouTube channel

Reuters launch YouTube channel

17 January 2012

NEWS-BITE | Media | Online: Reuters recently stepped up its online presence by launching a new channel on YouTube called Reuters TV which airs ...

Social media stats

Social media stats

16 January 2012

RECOMMENDED LINK | Digital | Social Media: "Social media has overtaken porn as the number one activity on the web". Well, there's a statement ...

Recommended Link: More social media planning tips

Recommended Link: More social media planning tips

9 January 2012

If James A Martin's five tips posted last month for organising your social media life weren't enough, Social Media Today has published another...