Keep up to date on key trends and developments in the marketing communications industry - including advertising, promotions, sponsorship, branded content, brand development and consumer engagement – with updates and recommended links from the esPResso team.
 
MoD airs live recruitment ads from Afghanistan

MoD airs live recruitment ads from Afghanistan

22 February 2013

The Ministry Of Defence has run a series of live TV ads as part of a recruitment campaign for the Territorial Army. Not...

ASDA cleared over Christmas ads

ASDA cleared over Christmas ads

30 January 2013

NEWS-BITE | Marketing Comms | Advertising: The Advertising Standards Agency has cleared a pre-Christmas ad campaign run by ASDA which some accused of being ...

Link Of The Week: The smash and grab ad

Link Of The Week: The smash and grab ad

30 January 2013

RECOMMENDED LINK | Marketing Comms | Advertising: A fashion designer in Brazil has included CCTV footage of a gang burgling his shop in...

Tyson hook-up with energy drink criticised

Tyson hook-up with energy drink criticised

28 January 2013

NEWS-BITE | Marketing Comms | Celebrity Endorsement: The supermarket chains are under pressure to stop stocking a Polish drinks brand called Black Energy, because ...

Volvic recruits aspiring snappers with social campaign

Volvic recruits aspiring snappers with social campaign

23 January 2013

NEWS-BITE | Marketing Comms | Social Campaigns: Water brand Volvic has launched a new social media campaign in the UK that capitalises on the ...

Virgin Atlantic to keep name after CEO sparring

Virgin Atlantic to keep name after CEO sparring

12 December 2012

NEWS-BITE | PR | Public Squabbles: Virgin Atlantic will stay branded as such despite the acquisition of a 49% stake in the company...

Virgin Mobile USA removes ad after Branson call

Virgin Mobile USA removes ad after Branson call

10 December 2012

RECOMMENDED LINK | Marketing Comms | Advertising: Virgin Mobile USA this weekend pulled an advert that seemed to make light of rape after Virgin ...

Pepsi criticised by ASA over cash prize promotion

Pepsi criticised by ASA over cash prize promotion

22 November 2012

NEWS-BITE | Marketing Comms | Promotions: Pepsi has been criticised by the Advertising Standards Authority over a cash-prize promotion in which one family won ...

Link Of The Week: John Lewis Xmas ad

Link Of The Week: John Lewis Xmas ad

9 November 2012

RECOMMENDED LINK | Marketing Comms | Advertising: So, given that John Lewis Christmas ads have somehow become an 'event', we ought to link through ...

Drink brands want to be ‘unplaced’ from film

Drink brands want to be 'unplaced' from film

7 November 2012

NEWS-BITE | Marketing Comms | Product Placement: Product placement is big business in Hollywood, and paying to have products featured in prominent TV shows ...

Anti Page 3 campaigners turn attention to brands

Anti Page 3 campaigners turn attention to brands

5 November 2012

NEWS-BITE | PR | Protests: A group lobbying The Sun to axe its infamous Page 3 slot has turned its attention to some of ...

Cadbury allowed to trademark purple

Cadbury allowed to trademark purple

2 October 2012

NEWS-BITE | Marketing Comms | Trademarks: Can a brand own a colour? Well, the High Court in London has upheld a 2011 decision...

Doritos starts Superbowl ad frenzy early

Doritos starts Superbowl ad frenzy early

21 September 2012

NEWS-BITE | Marketing Comms | Competitions: The Superbowl is the single biggest day in the US advertising year as America en masse tunes...

Venice’s Rialto Bridge available for branding

Venice's Rialto Bridge available for branding

18 September 2012

NEWS-BITE | Marketing Comms | Sponsorship: Fancy branding up Venice's famous Rialto Bridge? The Venetian council is offering temporary branding rights to the oldest ...

Dr Pepper riles creationists with promo cartoon

Dr Pepper riles creationists with promo cartoon

14 September 2012

NEWS-BITE | Marketing Comms | Politics: Brands are always rightly wary of entering political debates of a social kind, though that didn't stop...

Is social media ruining marketing?

Is social media ruining marketing?

7 September 2012

RECOMMENDED LINK | Marketing Comms | Social: Social media is changing the way companies relate and communicate with the world around them, of...

Twitter to allow more targeted advertising

Twitter to allow more targeted advertising

30 August 2012

NEWS-BITE | Marketing Comms | Advertising: Twitter is going to start profiling its users akin to Facebook and Google to improve its advertising offer ...

Dr Dre headphones get unofficial Olympic support

Dr Dre headphones get unofficial Olympic support

31 July 2012

NEWS-BITE | Marketing Comms | Stunts: The strict rules in place to protect the corporate sponsors of the London 2012 Olympics from ambush marketing ...

Drinks brand puts trees into beer mats

Drinks brand puts trees into beer mats

9 July 2012

NEWS-BITE | Marketing Comms | Promo Products: Drink beer, plant trees, it's an obvious two-point plan, I don't know why nobody has ever thought ...

Concerns remain over marketing to kids

Concerns remain over marketing to kids

6 June 2012

NEWS-BITE | Marketing Comms | Advertising: 90% of parents are still concerned about the way companies market themselves to children, according to research by ...

Inspiring Facebook campaigns

Inspiring Facebook campaigns

1 June 2012

RECOMMENDED LINK | Digital | Social Media: While Facebook’s PR team deal with all the bad press that has surrounded the company’s much hyped IPO,...

Link Of The Week: Most complained about ads

Link Of The Week: Most complained about ads

31 May 2012

We love a controversial advert here at esPResso, even if they can be a double edged sword for PR teams: yes, the guys...

Are QR codes pointless?

Are QR codes pointless?

16 March 2012

RECOMMENDED LINK | Marketing Comms | Mobile: Ah, QR codes, or 'quick response' codes if you like, they're interesting aren't they? The blocky bar ...

Ice cream rebrand for gay marriage

Ice cream rebrand for gay marriage

16 March 2012

NEWS-BITE | Marketing Comms | Politics: Allying your brand with a political debate that is dividing public opinion isn't something most companies would consider, ...

Pinterest as a marketing tool?

Pinterest as a marketing tool?

17 February 2012

RECOMMENDED LINK | Digital | Social Media: Ah Pinterest, that's suddenly become buzzy hasn't it? The image-based curate-rather-than-create social media platform has become increasingly popular ...

Gorillaz partner with Converse and Absolut

Gorillaz partner with Converse and Absolut

10 February 2012

NEWS-BITE | Marketing Comms | Partnerships: Damon Albarn's animated musical mates Gorillaz will release a new collaboration with Andre 3000 and LCD Soundsystem’s James Mu...

App tips for marketers

App tips for marketers

9 February 2012

RECOMMENDED LINK | Digital | Mobile: A wise man once told me that the first question you should always asked yourself if charged with ...

ASA says TripAdvisor claim too bold

ASA says TripAdvisor claim too bold

2 February 2012

NEWS-BITE | Marketing Comms | Advertising: Now, no esPResso reader would ever dream of suggesting to a client that they post a positive review ...

Surgeons call for ban to cosmetic surgery ads

Surgeons call for ban to cosmetic surgery ads

24 January 2012

NEWS-BITE | Marketing Comms | Advertising: The British Association Of Aesthetic And Plastic Surgeons has called for a ban on cosmetic surgery advertising as ...

Worst cover note ever

Worst cover note ever

18 January 2012

RECOMMENDED LINK | Marketing Comms | Recruitment: So this is fun - want to read "the worst cover letter of all time"? Well, that's how ...

News-Bite: Virgin add a Bolt to ads

News-Bite: Virgin add a Bolt to ads

13 January 2012

With sporty Olympic types likely to appear in most big brand ads this summer, Virgin Media has launched a new campaign featuring gold...

News-Bite: Webuyanycar.com win most irritating ad

News-Bite: Webuyanycar.com win most irritating ad

10 January 2012

So well done Webuyanycar.com, who have won the much sought after (surely) accolade of Most Irritating Ad of 2011, according to a poll...

News-Bite: Shine buy Channel Flip

News-Bite: Shine buy Channel Flip

6 January 2012

Elisabeth Murdoch’s Shine Group has bought ChannelFlip, an independent programme maker that specialises in short-form video-based shows designed for online viewing, usually working d...

News-Bite: John Terry’s inadvertent anti-smoking role

News-Bite: John Terry's inadvertent anti-smoking role

5 January 2012

Reps for footballer John Terry are consulting their lawyers about more unwanting exposure of their client, though this time it has nothing to...

News-Bite: Google breaches its own sponsored link rules

News-Bite: Google breaches its own sponsored link rules

4 January 2012

In a slightly embarrassing turn of events, Google has had to penalise itself after some promotional blog posts for the web giant’s Chrome w...

News-Bite: Facebook to add news-feed ads

News-Bite: Facebook to add news-feed ads

20 December 2011

Facebook is set to follow Twitter's lead and put sponsored messages into the main news-feed on a user's profile, presumably making it much...

News-Bite: Littlewoods ad passes ASA’s Santa test

News-Bite: Littlewoods ad passes ASA's Santa test

28 November 2011

Spoiler alert - do not read on if you believe in Father Christmas. The Advertising Standards Authority has ruled that a TV ad...

Recommended Link: (Mostly dead) Dictators sell chicken

Recommended Link: (Mostly dead) Dictators sell chicken

25 November 2011

Taking historic but arguably sensitive political conflicts and change as your starting point when set the challenge of flogging chicken could backfire, but...

News-Bite: Tesco promise criticised by ASA

News-Bite: Tesco promise criticised by ASA

21 November 2011

Tesco were criticised by the Advertising Standards Authority earlier this month for a claim made about their Price Check campaign, which the regulator...

Recommended Link: Luxury brands embrace social media

Recommended Link: Luxury brands embrace social media

18 November 2011

So, this month has seen a few instances of luxury brands opting to market their products through means more highstreet than high-end, making...

News-Bite: Cadbury win colour trademark

News-Bite: Cadbury win colour trademark

16 November 2011

Cadbury has won a legal fight with rivals Nestle over the right to own a trademark in the chocolate brand's famous purple packaging...

Recommended Link: Wrigleys’ minty marketing

Recommended Link: Wrigleys' minty marketing

14 November 2011

Now, this is product placement taken to a whole new level. The marketing guys at Wrigleys in Germany have (if you'll excuse the pun) ...

Recommended Link: Wackaging

Recommended Link: Wackaging

14 November 2011

Ever felt patronised by the silly label on your bottle of "100% organic super-squished fruit"? As much as the quippy wordplay and whimsical...

News-Bite: M&S re-edit X-Factor ad

News-Bite: M&S re-edit X-Factor ad

9 November 2011

Marks & Spencer has confirmed it will edit Frankie Cocozza out of its multi-million pound ‘X-Factor’ finalist themed Christmas TV advertising campaign after he ...

News-Bite: Jamiroquai gigs to feature NFC marketing

News-Bite: Jamiroquai gigs to feature NFC marketing

7 November 2011

Good news for Jamiroquai fans out there (anyone? Oh, there you are). Fans of the funky Jay Kay-fronted band will be able to...

News-Bite: Barnardo’s tell life stories in new campaign

News-Bite: Barnardo's tell life stories in new campaign

3 November 2011

Children's charity Barnardo's has just launched an interesting new marketing campaign to promote its work in which the story of a thirty year old ...

News-Bite: Nationwide to get Cori placement

News-Bite: Nationwide to get Cori placement

31 October 2011

Nationwide will become the first brand to have a product placement in one of commercial TV's biggest shows, 'Coronation Street'. As previously reported, TV ...

News-Bite: Tighter rules needed for alcohol ads

News-Bite: Tighter rules needed for alcohol ads

26 October 2011

More should be done to protect young people from exposure to alcohol advertising and, according to a survey by Alcohol Concern,...

News-Bite: ParentPort to take ad complaints

News-Bite: ParentPort to take ad complaints

13 October 2011

When the government announced new measures to protect children from overly-sexualised imagery earlier this week, most attention went on the...

News-Bite: Coke recruit Ronson for Olympics

News-Bite: Coke recruit Ronson for Olympics

13 October 2011

Coca-Cola last week announced some more details about the marketing activity it has planned for its tie up with the London ...