Keep up to date on key trends in PR and corporate communications, media, marketing and advertising, and all things digital, with recommended links from the esPResso team.
 
Link Of The Week: Media law for tweeters

Link Of The Week: Media law for tweeters

28 February 2013

As social networks make publishers of us all, the world at large is discovering that – as unruly and unregulated a...

Link Of The Week: The smash and grab ad

Link Of The Week: The smash and grab ad

30 January 2013

RECOMMENDED LINK | Marketing Comms | Advertising: A fashion designer in Brazil has included CCTV footage of a gang burgling...

Link Of The Week: Brighton Christmas lights

Link Of The Week: Brighton Christmas lights

13 December 2012

RECOMMENDED LINK | Digital | Viral Videos: Yes, this is a hoax, but pretend you don't know that and enjoy the ...

Thinking social with crisis planning

Thinking social with crisis planning

7 December 2012

RECOMMENDED LINK | PR | Crisis: In a year when public outrage on the social networks - usually picked up on ...

Some tips for public speaking

Some tips for public speaking

26 November 2012

RECOMMENDED LINK | PR | Public Speaking: Doing some public speaking anytime soon? Whether you are an in-house communicator having to ...

Link Of The Week: John Lewis Xmas ad

Link Of The Week: John Lewis Xmas ad

9 November 2012

RECOMMENDED LINK | Marketing Comms | Advertising: So, given that John Lewis Christmas ads have somehow become an 'event', we ought ...

Link Of The Week: Bodyform YouTube response

Link Of The Week: Bodyform YouTube response

19 October 2012

RECOMMENDED LINK | Digital | Social Media: The makers of Bodyform got the social networks chattering this week by posting...

PR budgets rise again

PR budgets rise again

16 October 2012

RECOMMENDED LINK | PR | Survey: A survey of in-house communications directors conducted by the PR Consultants Association has found...

Borkowski on Boris

Borkowski on Boris

9 October 2012

RECOMMENDED LINK | PR | Political Comms: So, while George Osbourne and David Cameron's respective speeches have generated considerable press...

Save a newspaper by buying the company?

Save a newspaper by buying the company?

3 October 2012

RECOMMENDED LINK | Media | Newspapers: Alternative ways of funding newspapers have been a topic of debate in recent weeks, mainly ...

Could Apple’s lawyers damage its reputation?

Could Apple's lawyers damage its reputation?

24 September 2012

RECOMMENDED LINK | PR | Reputation: While Apple has been weathering some bad press over the weekend for its somewhat...

Link Of The Week: Clegg reworked

Link Of The Week: Clegg reworked

20 September 2012

RECOMMENDED LINK | PR | Political Comms: Opinion seems divided on how effective Lib Dem leader Nick Clegg's YouTube address,...

Could the 2012 media be so misled?

Could the 2012 media be so misled?

13 September 2012

RECOMMENDED LINK | Media | Misinformation: With the publication of the Hillsborough Independent Panel report dominating the British news agenda this ...

Link Of The Week: Celebrating thirty years of :-)

Link Of The Week: Celebrating thirty years of :-)

12 September 2012

RECOMMENDED LINK | Digital | Email: Would you believe that the simple emoticon is thirty years old? Yes, legend has it...

Is social media ruining marketing?

Is social media ruining marketing?

7 September 2012

RECOMMENDED LINK | Marketing Comms | Social: Social media is changing the way companies relate and communicate with the world...

Less is more for effective subject lines

Less is more for effective subject lines

27 August 2012

RECOMMENDED LINK | Digital | Stats: Given that we routinely open less than 10% of the press releases we receive by ...

When should bloggers declare their commercial interests?

When should bloggers declare their commercial interests?

21 August 2012

RECOMMENDED LINK | Digital | Blogging: The debate over the duty, or not, of bloggers to declare any vested interests when ...

Would FT ever go online-only?

Would FT ever go online-only?

6 August 2012

RECOMMENDED LINK | Media | Newspapers: We've pondered before as to if and when one of the big newspapers might turn ...

Social media users and brands

Social media users and brands

27 July 2012

RECOMMENDED LINK | Digital | Social Media: So, you're investing lots into engaging consumers on Facebook, or monitoring what the Twitterati ...

Link Of The Week: O2′s Twitter responses

Link Of The Week: O2's Twitter responses

19 July 2012

Those of you who use O2 might not have appreciated the technical problems that occurred on its network last week,...

Enders paints gloomy picture of news industry

Enders paints gloomy picture of news industry

17 July 2012

RECOMMENDED LINK | Media | Newspapers: Can you believe the Leveson Inquiry is still ongoing? Brian's final report better be brilliant, ...

Capitalising on the summer lull

Capitalising on the summer lull

11 July 2012

RECOMMENDED LINK | PR | Tips: You'd be forgiven for not noticing, but summer is upon us people, and for those ...

Link Of The Week: What would you with Dull and Boring?

Link Of The Week: What would you with Dull and Boring?

7 June 2012

Question: if a town has a funny, rude or glum sounding name, should it embrace it and turn it into...

Facebook allow future posts

Facebook allow future posts

1 June 2012

NEWS-BITE | Digital | Social Media: More Facebook bits, and there have been some more tweaks over at the king of ...

Link Of The Week: Most complained about ads

Link Of The Week: Most complained about ads

31 May 2012

We love a controversial advert here at esPResso, even if they can be a double edged sword for PR teams:...

Social media and crisis comms

Social media and crisis comms

31 May 2012

RECOMMENDED LINK | PR | Crisis Comms: As we’ve almost certainly said before, social media is relevant to everyone in corporate co...

Twitter don’ts

Twitter don'ts

24 May 2012

RECOMMENDED LINK | Digital | Social Media: So, here's one of those 'stating the obvious but still worth saying' bits of ...

Google Analytic tricks

Google Analytic tricks

22 May 2012

RECOMMENDED LINK | Digital | Analytics: Sales, advertising, marketing and PR - all the communication industries are facing the same challenge ...

Avoiding Twitter problems

Avoiding Twitter problems

16 March 2012

RECOMMENDED LINK | Digital | Social Media: So you've encouraged your clients - whether they be a CEO, comms chief, entrepreneur ...

This blog is sponsored by…

This blog is sponsored by...

16 March 2012

RECOMMENDED LINK | Digital | Blogging: As blogging comes of age, and now that there are an albeit small group of ...

An end to print?

An end to print?

16 March 2012

RECOMMENDED LINK | Media | Newspapers: As print circulations continue to decline, and with publishers desperately trying to work out how ...

Are QR codes pointless?

Are QR codes pointless?

16 March 2012

RECOMMENDED LINK | Marketing Comms | Mobile: Ah, QR codes, or 'quick response' codes if you like, they're interesting aren't they? ...

Crisis tip

Crisis tip

16 March 2012

RECOMMENDED LINK | PR | Crisis Comms: Whatever you think about the big banks, I think most PR people will have ...

Pinterest as a marketing tool?

Pinterest as a marketing tool?

17 February 2012

RECOMMENDED LINK | Digital | Social Media: Ah Pinterest, that's suddenly become buzzy hasn't it? The image-based curate-rather-than-create social media platform has ...

How to wrap up your blog posts

How to wrap up your blog posts

16 February 2012

RECOMMENDED LINK | Digital | Blogging: So, you've been landed with your company's blog to manage? Or perhaps you've just been ...

How chatty when you tweet?

How chatty when you tweet?

16 February 2012

RECOMMENDED LINK | Digital | Social Media: Any company which has decided to use social media as a routine customer communication ...

Story pitch tips

Story pitch tips

15 February 2012

RECOMMENDED LINK | PR | Media Relations: Wondering why a journalist hasn't returned your call about that fantastic story you fed ...

Infographics in releases?

Infographics in releases?

13 February 2012

RECOMMENDED LINK | PR | Media Relations: Ah, infographics, they've become fashionable haven't they, ever since we stopped calling them diagrams. But ...

App tips for marketers

App tips for marketers

9 February 2012

RECOMMENDED LINK | Digital | Mobile: A wise man once told me that the first question you should always asked yourself ...

Mirror site almost relaunches

Mirror site almost relaunches

8 February 2012

RECOMMENDED LINK | Media | Newspapers: The Daily Mirror relaunched its website this morning. Then it crashed, and they quickly put ...

Infographic fun with social media stats

Infographic fun with social media stats

7 February 2012

RECOMMENDED LINK | Digital | Social Media: Everyone likes an infographic (or good old fashioned diagram, if you prefer), right? Well, ...

Facebook’s brand leaders

Facebook's brand leaders

6 February 2012

RECOMMENDED LINK | Digital | Social Media: What do Red Bull, Coke, Oreo and Victoria's Secret have in common? Flippin loads ...

Press Gazette ethics manifesto

Press Gazette ethics manifesto

3 February 2012

RECOMMENDED LINK | Media | Ethic: Press ethics have been in the spotlight like never before following last year's phone-hacking scandal, ...

Building blogger relations

Building blogger relations

2 February 2012

RECOMMENDED LINK | PR | Blogging: Are PR people finally working out how to engage bloggers? Well, writing on his US-based ...

Muppets respond to Fox critics

Muppets respond to Fox critics

1 February 2012

RECOMMENDED LINK | PR | Celebrity: So, it seems no questions were off limits at the most recent of several Muppet ...

Not fit for purpose?

Not fit for purpose?

26 January 2012

RECOMMENDED LINK | PR | Crisis: And now a warning to communicators everywhere of how bad customer service can cause a ...

PR for start ups

PR for start ups

19 January 2012

RECOMMENDED LINK | PR | Start-Ups: American business mogul and reality TV star Mark Cuban caused a stir in PR circles ...

Worst cover note ever

Worst cover note ever

18 January 2012

RECOMMENDED LINK | Marketing Comms | Recruitment: So this is fun - want to read "the worst cover letter of all ...

Social media stats

Social media stats

16 January 2012

RECOMMENDED LINK | Digital | Social Media: "Social media has overtaken porn as the number one activity on the web". Well, ...

Recommended Link: More than the release

Recommended Link: More than the release

12 January 2012

Do PR people sometimes spend far too long crafting one big press release around a specific announcement their client wants...

Recommended Link: More social media planning tips

Recommended Link: More social media planning tips

9 January 2012

If James A Martin's five tips posted last month for organising your social media life weren't enough, Social Media Today...

Recommended Link: Who controls the news audience?

Recommended Link: Who controls the news audience?

6 January 2012

News media owners in the UK - from the newspapers to the news channels to the radio station owners -...

Recommended Link: CSR is now at the centre of everything

Recommended Link: CSR is now at the centre of everything

3 January 2012

Still in the mood for some 2012 predictions? Well, this will be the year that corporate social responsibility not only...

A very Merry Christmas from esPResso

A very Merry Christmas from esPResso

23 December 2011

Christmas is upon us, and esPResso is taking its festive break. But we will be back in 2012 with a...

Recommended Link: Some PR predictions for 2012

Recommended Link: Some PR predictions for 2012

19 December 2011

With Christmas now very close, time for some more predictions for 2012 I think, this time from the Public Relations...

Recommended Link: Staying on top of social media

Recommended Link: Staying on top of social media

15 December 2011

So, assuming you’re a truly modern PR professional – which you esPResso readers all surely are – then you know you n...

Recommended Link: Bust these internal comms myths please

Recommended Link: Bust these internal comms myths please

14 December 2011

If, like me, you worked in internal communications consultancy over ten years ago, but have been away from the sector...

Recommended link: Challenges of communicating cancer

Recommended link: Challenges of communicating cancer

13 December 2011

While your message is important, so is the channel you use to present it. A basic rule of PR, and...

Recommended Link: Assessing Twitter brand pages

Recommended Link: Assessing Twitter brand pages

9 December 2011

As part of its redesign earlier this week, Twitter has launched a new brand profile option, allowing companies who tweet...

Recommended Link: Social media predictions

Recommended Link: Social media predictions

1 December 2011

So it’s December, Christmas will be here in no time – no really, it will – so I think now’s an OK t...

Recommended Link: Is Google+ working?

Recommended Link: Is Google+ working?

30 November 2011

So, are you on Google+ yet? Google’s latest attempt at a social network hasn’t yet enjoyed the hype that constantly see...

Recommended Link: Economist chief leans back optimistically

Recommended Link: Economist chief leans back optimistically

29 November 2011

How about another success story from the world of magazine publishing? They do exist you know! The Economist saw its...

Recommended Link: The art of PR persuasion

Recommended Link: The art of PR persuasion

28 November 2011

"Having the power of persuasion is a valuable asset in PR, but learning this skill is not straightforward – persuasion i...

Recommended Link: (Mostly dead) Dictators sell chicken

Recommended Link: (Mostly dead) Dictators sell chicken

25 November 2011

Taking historic but arguably sensitive political conflicts and change as your starting point when set the challenge of flogging chicken...

Recommended Link: Motivating staff isn’t about carrots

Recommended Link: Motivating staff isn't about carrots

24 November 2011

For those of you charged with the task of "engaging employees", whatever you do, take ten minutes to watch this...

Recommended Link: Adidas employees launch corporate blog

Recommended Link: Adidas employees launch corporate blog

23 November 2011

So, as part of an initiative to spark a "vivid conversation" with its customer and client bases, Adidas recently began...

Recommended Link: Redefining PR

Recommended Link: Redefining PR

22 November 2011

It seems esPResso’s own Chris Cooke isn’t the only one musing on how the PR industry should be describing the work it d...

Recommended Link: Econsultancy’s State Of Social survey

Recommended Link: Econsultancy's State Of Social survey

21 November 2011

So, it's survey results time people. Econsultancy, Bigmouthmedia and LBi have published the findings of their annual joint State Of...

Recommended Link: Luxury brands embrace social media

Recommended Link: Luxury brands embrace social media

18 November 2011

So, this month has seen a few instances of luxury brands opting to market their products through means more highstreet...

Recommended Link: 12 PR mistakes

Recommended Link: 12 PR mistakes

17 November 2011

Now, obviously every esPResso reader knows the rights and wrongs when it comes to making contact with media types, but...

Recommended Link: Would Scottish paper go online-only?

Recommended Link: Would Scottish paper go online-only?

16 November 2011

Print circulations are slumping across the board in the newspaper industry, but would any title ever dare go online only,...

Recommended Link: Beginner’s guide to Google+

Recommended Link: Beginner's guide to Google+

15 November 2011

If you’re looking to extend your online presence to all corners of the social media realm, it might be worth c...

Recommended Link: Wrigleys’ minty marketing

Recommended Link: Wrigleys' minty marketing

14 November 2011

Now, this is product placement taken to a whole new level. The marketing guys at Wrigleys in Germany have (if you'll ...

Recommended Link: Wackaging

Recommended Link: Wackaging

14 November 2011

Ever felt patronised by the silly label on your bottle of "100% organic super-squished fruit"? As much as the quippy...

Recommended Link: Mail’s apology over ‘Winterval’ myth

Recommended Link: Mail's apology over 'Winterval' myth

10 November 2011

While arguing that - outside the former offices of the News Of The World - the British press was doing...

Recommended Link: Why turn to Tumblr?

Recommended Link: Why turn to Tumblr?

9 November 2011

With Facebook and Twitter so apt to dominate the social media headlines, it's often easy to forget alternative social-blogging platforms....

Recommended Link: Facebook vs Twitter

Recommended Link: Facebook vs Twitter

8 November 2011

When it comes to Facebook and Twitter, which do you use most to find news, or to connect with friends?...

Recomended Link: Social media comms – is first best?

Recomended Link: Social media comms - is first best?

7 November 2011

Although speed and immediacy are two key advantages of using social media as a means of communication, could they also...

Recommended Link: The science of press releases

Recommended Link: The science of press releases

4 November 2011

‘The Science Of Press Releases’, that most delicate of PR studies, was the topic under scrutiny during a recent webinar hos...

Recommended Link: Long live PR

Recommended Link: Long live PR

3 November 2011

A lot of people reckon that PR and corporate communications is rising in importance in relation to the other communication...

Recommended Link: Twitter don’ts

Recommended Link: Twitter don'ts

1 November 2011

Twitter can be a tricky tool at the best of times, particularly when it's used in a business context. Having...

Recommended Link: Cutting social media noise

Recommended Link: Cutting social media noise

31 October 2011

We all know that when you first set up a Facebook or Twitter account, a new user’s first instinct is to ad...

Recommended Link: When to call a PR?

Recommended Link: When to call a PR?

28 October 2011

It may seem an odd move by Shannon Haigh - considering she’s in the employ of comms agency 10 Yetis -...

Recommended Link: Social media monitoring

Recommended Link: Social media monitoring

27 October 2011

So, here's a question: should companies now be carefully tracking everything that is being said about them in the social...

Recommended Link: Top PR stunts

Recommended Link: Top PR stunts

26 October 2011

So what, exactly, is the best and most attention-stealing way of getting your word out there? What kind of publicity...

Recommended Link: Comms fail for Blackberry

Recommended Link: Comms fail for Blackberry

13 October 2011

So, how are Blackberry makers Research In Motion doing communicating during their current crisis, ie the collapse of their...

Recommended Link: Do your homework

Recommended Link: Do your homework

13 October 2011

Digital marketing maestro Mitch Joel recently addressed a part complaint, part 'constructive critique' to those PR people who...

Recommended Link: Do you like red top Indy?

Recommended Link: Do you like red top Indy?

13 October 2011

So, what do we all think about the new look Independent? The broadsheet rebranded on Tuesday to coincide with...

Recommended Link: Undue pressure on press?

Recommended Link: Undue pressure on press?

13 October 2011

So the great and the good of Fleet Street have been popping up this last week giving evidence to...

Recommended Link: Tweet without shame

Recommended Link: Tweet without shame

13 October 2011

Now we all know that tweets, Facebook posts and blogs are free to be perused by any journalist, or...

Recommended Link: How to leave Twitter

Recommended Link: How to leave Twitter

13 October 2011

So, at one time or another we've probably all found ourselves longing for disentanglement from over-reliance on a certain social...

Recommended Link: Monbiot declares all

Recommended Link: Monbiot declares all

30 September 2011

But if not a body with the power to strike off corrupt or incompetant journalists, how about a register...

Recommended Link: More on council mags

Recommended Link: More on council mags

8 September 2011

Guardian media commentator Roy Greenslade has posted a comment piece on the much previously reported efforts by the ...

Recommended Link: Past predicts present

Recommended Link: Past predicts present

31 August 2011

Last issue we linked through to a blog looking at the future of PR. Today, a blog looking back....

Recommended Link: Freebie or bribe?

Recommended Link: Freebie or bribe?

31 August 2011

Could new bribery laws brought in by the Coalition government recently result in journalists who accept freebies from PRs...

Recommended Link: Promoting your tweeting

Recommended Link: Promoting your tweeting

31 August 2011

So, you or your client are engaging with the public via Facebook or Twitter or YouTube and you want...

Recommended Link: Predicting PR’s future

Recommended Link: Predicting PR's future

16 August 2011

The CIPR has launched a project to look ahead to how the PR industry will look in ten years...

Recommended Link: Do you endorse this?

Recommended Link: Do you endorse this?

16 August 2011

Celebrity endorsements work, right? Well, sometimes. Walkers has just confirmed it plans to continue to work with Gary Lineker...

Recommended Link: PR Census results out

Recommended Link: PR Census results out

22 July 2011

So, the results of the previously reported PR Census, undertaken by PR Week and the PRCA, are out, and PR...

Recommended Link: Be more productive!

Recommended Link: Be more productive!

22 July 2011

I think we all want to be more productive and profitable, don't we? Well, David Phillips has some advice as...